Chloe, founder of YOYOLE
MEET THE FOUNDER

Hi, I'm Chloe

I started this journey during maternity leave, looking for a creative escape from a busy life. I wanted to skip the prep and get straight to the joy of making.

Today, YOYOLE is a thriving community of over 500,000 crafters. We design modern embroidery kits and run The Maker’s Academy to make stitching fun, relaxing, and accessible to everyone.

We believe in progress over perfection. With our all-in-one kits and step-by-step video guides, we give you everything you need to create beautiful hand-made art you’re proud of.

Explore Our Kits

Featured products

Thousands of Happy Customers

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Customer review 1
★★★★★

Beginner

I absolutely loved this kit! The videos were brilliant, down to earth, funny, and helpful. I've never been able to complete anything before due to dyslexia and add and I did thanks to clever poppy!

Leah Wilcox - Verified Customer
Bee Happy Beginner Kit
Customer review 2
★★★★★

Great for someone relearning or a beginner

So I was taught almost 30 years ago how to embroidery by my mother and grandmother. Sadly, I never stayed up with it and felt out of practice. My middle daughter wanted to start so we bought the kit... Easy to follow instruction. We love the template and with the heat pen, it makes it even easier. Thank you for making something that helped to bridge the gap in our crafty family.

Stimson Lisa - Verified Customer
Stitch Sampler Beginner Kit
Customer review 3
★★★★★

Such a fun & easy tutorial

I loved every minute of it. The videos were easy to follow and the kit included everything I needed to get started. I'm now obsessed with embroidery! I feel like I learned enough to dive right in.

Lisa Shorticy - Verified Customer
Stitch Sampler Beginner Kit
Customer review 4
★★★★★

Excellent kit!

I loved how easy the videos were to access and each step by step video was short and simple to watch. I am brand new to embroidery and was able to fully enjoy learning thru this without any stress!

Robin Burke - Verified Customer
Little Bouquet Beginner Kit
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★★★★★
2,113 reviews
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★★★★★

"LOVE this company. I was a total beginner when I bought my first kit and..."

Taylor Edward 07/20/2026
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★★★★★

"I just started this project. This is the first time I have traced a pattern..."

Vicki Matthew 07/20/2026
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★★★★★

"Love it! Great and informative step-by-step videos."

Katie Dewey 07/20/2026
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★★★★★ 2200+ Verified 5-Star Reviews

Complete Kits With All the Accessories You Need to Get Started

Beginner Friendly and Easy-to-Learn Techniques

Step by Step Videos

Supplies, Kits and Resources: All You Need in One Place

Experienced Embroidery Kits